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Identity

When I was teaching creative writing I would give the students a process that could help them begin and shape their stories. It's just one way and it's not the only way, but it can help with writing and more importantly, rewriting. 
IMO, all stories are about revealing identity. That end goal can be most successfully reached by characters who are diametrically opposed when exploring a philosophical question that had no settled answer.
For example, Star Wars. For me, the question of SW is, Is good stronger than evil? The main character is Luke and his nemesis is Darth Vader. Luke doesn't know his true identity at the beginning of the story and by the end a farm boy becomes a war hero. That's his new identity. Darth is the biggest obstacle to him becoming the celebrated pilot who destroyed the Death Star. Along the character's journey he meets others who are allies, Han and Liela, and minor enemies. All of these characters work with or against Luke as he takes on his new role.
This story has touched millions of people with its optimism and happy ending.
Not every story is, or should be like Star Wars, but writers having trouble with their stories can consider the protagonist's journey to becoming who they really are.

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